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Laura Shariaty, Senior Motion Graphic Designer at France Culture
After graduating in Graphic and Motion Design in 2014, Laura Shariaty quickly specialized in creating illustrative content for the press. Now a Senior Motion Graphic Designer in France Culture's video and social networking division, she takes us behind the scenes of her job and the particularities of motion design applied to the media.
You graduated from the Graphic Motion Designer course in 2014, what has been your career path since leaving school?
I alternated between salaried and freelance work for several years, trying my hand at both.
In 2016, I was hired on a fixed-term contract at L'Obs, which was my first experience in the media and I really enjoyed it. I had to leave due to a redundancy plan, and I started working on my own for different media. I worked with Arte, Upian, a communications agency that works mainly for the media, L'Equipe and various other communications agencies.
With the confinements, I was keen to get back on a permanent contract so that I could join a team and be involved in the design of projects rather than just executing them.

France Culture - Illustration of the podcast "Les nuits de France culture" on the genesis of the film "Le Roi et l'oiseau".
You are Senior Motion Graphic Designer for France Culture's video and social networking division. What does your job involve?
I create animations to illustrate excerpts from France Culture programs and promote them on social networks. I also create templates to improve the quality of videos produced by our editors and journalists, and ensure the uniformity of FX and video graphics.
At the same time, I listen to the radio a lot to identify passages that could be illustrated in video and suggest them to our team of freelance motion designers.

France Culture - Podcast illustration "Le rock, selon l'écrivaine Virginie Despentes" - Les Nuits de France Culture
You've done a lot of work for the press. Why did you choose to do this?
I really enjoy working with journalists. I findnews and editorial content very interesting to work with in motion and illustration. Motion design and journalism are two professions that complement each other quite well.
What, if anything, is special about motion design for the press?
When you work for a media company, you produce a lot of videos for social networks. You have to create fast and every day to keep up with the times.
In advertising, we tend to produce much more elaborate content, with 3D, staying with the same production for several weeks.
With the press and media, we're more into the creative jet than the artistic polish.

France Culture - Illustration of the podcast "Le procès de Quasimodo" (The trial of Quasimodo)
What do you like about your job?
I love working with France Culture content, it's always very rich and stimulating, whatever the format (fiction, current affairs, testimonials .... ).
I particularly appreciate having the opportunity to participate in every stage of the project, from conception to completion. I select the extracts, recruit the artists with whom we collaborate (illustrators, graphic designers, stop motion specialists, etc.) and make sure that the final result is coherent and respects France Culture's graphic charter.
How do you see the future of motion design with the arrival of AI?
As a public service, we strongly limit the use of AI for the production of France Culture and Maison de la Radio content, in order to guarantee respect for copyright.
We can use it on a personal basis, to experiment and familiarize ourselves with the tool, but not in final production. I use it as part of my research because it's clear that our profession will be affected in the long term, and it 's essential to familiarize ourselves with the tool now.

France Culture - Illustration of the testimony of Palestinian journalist Rami Abou Jamous in the program "Les Echos d'ailleurs".
Can you tell us a good memory of your studies at GOBELINS?
The trip to Berlin! It was great to share these moments abroad, in a bustling city like Berlin, with other design enthusiasts.
What advice would you give to a motion design student?
Experiment! You should try to vary the sectors as much as possible to find the one that best suits your creativity. For example, if you have a patient temperament, 3D may be a good match.
It's also very important to stay abreast of the latest developments and try out new tools, to mix techniques and not stick to the Adobe suite.
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